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News, Articles & Upcoming Stuff

LUNA PARK -THE FACE OF SYDNEY

Sydney’s iconic entertainment theme park, Luna Park, has appointed Waterfront as its commercial partnerships agency for 2018. Waterfront will be responsible for securing and managing Luna Park’s commercial partner relationships, including a new major […]

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Superbowl – Celebrity take over!

It’s the Superbowl of advertising today, and whatever you think of the US Football- (and you thought cricket was a slow game!), it’s an event like no other on the planet- where the half […]

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2016 – the year authenticity gets real…

Americans don’t do authenticity well – Angry Anderson   The thing that stood out for me last year was that the people, brands and organisations that had extraordinary success in 2015, were the ones […]

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F4ward Agency – 4 Minutes with Sean Pickwell

A celebrity partnership could  help your brand to drive fast awareness, engagement and fan love;  and not to mention media interest. The right famous face paired with the right brand can sometimes be a match made […]

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When a Champion Comes to Town

  Recently, a close buddy of mine celebrated his 50th birthday and held a gathering of close with family, friends and work colleagues. My mate, JT, has lived a rather different life to most, […]

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AIM Excellence Awards Judging

Last Friday, it was a privilege to be part of the AIM Excellence Awards judging panel for NSW – Manager of the Year. Together with 4 other judges, we met with the seven nominees, […]

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Waterfront at National Achievers 2015 Congress

A couple days ago the Waterfront team attended the 2015 National Achievers Congress in Sydney with the promise to come out the other side with an insightful advantage to success and wealth. We were […]

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