What We Do

About Us

Expect More…better ideas, harder work, infinite possibilities.


Its year 14 for Waterfront and we continue to deliver for our clients.

A Day on the Green is our jewel in the crown, with this the 11th season of managing the commercial partnership for this amazing national annual event series.

Our long term major partners AAMI, Sunsuper and supporting partner Toyota, enjoy amazing success with integrated programs driving brand, customer retention and acquisition, and stakeholder rewards.

We continue to build on our rich heritage of creating celebrity-driven campaigns and events for some of Australia’s biggest brands with the world’s biggest stars and events. Oprah, Pink, Ewan McGregor, Jane Fonda, Katy Perry and Chris “Mr Big” Noth, and brands like Swisse,LG, National Gallery  of Australia, Virgin Money, Dr Lewins, Optus, Toyota, Garnier and Fitness First.

Over time we’ve broadened our services to include full service strategy and creative, content and entertainment consultancy

We have evolved to an innovative and exciting integrated communications agency.

We’re building on 14 years of experience and delivering outstanding service.

Waterfront now offers a more complete solution for today’s market …with Waterfront you can expect even more.

Overview of Services

Entertainment Consultancy

  • Unparalleled Experience in the Entertainment Industry
  • Media Integration Consultancy
  • Music Marketing
  • Broad Entertainment Marketing


Strategic Planning

    • Business Challenges
    • Communication Strategy
    • Research + Insights
    • Media Strategy + Planning
    • PR

Commercial Rights

      • Sponsorship Strategy
      • Brand Partnerships
      • Media Partnerships
      • Sponsor/ Partner management
      • On Ground Management


Promotions and Activations

      • Insider Experiences
      • On Ground Amplification
      • Experiential Marketing
      • Promotional Marketing
      • Fulfillment

Content Creation

      • Content Strategy
      • Short Form Video Production
      • Long Form Content
      • Campaign Creative
      • Creative Production/ Delivery


Celebrity & Brand Alignment

      • Strategic Alignment
      • Celebrity Identification and Research
      • Rights Negotiation
      • Fulfillment