Sydney’s iconic entertainment theme park, Luna Park, has appointed Waterfront as its commercial partnerships agency for 2018. Waterfront will be responsible for securing and managing Luna Park’s commercial partner relationships, including a new major partnership for all its annual events including New Years Eve, and re-naming the Big Top concert venue.

With more than a million people through the park each year, hundreds of events, and a powerful digital presence there are many opportunities for major brands to target and engage with Luna Park’s broad audience of families and youth (14-24) and tap into the “Face of Sydney”.

Luna Park celebrated its 80th birthday last year, and despite many years of laughter and history, Luna Park has recently invested heavily in new technology with a fibre optic backbone throughout the park, the latest WiFi technology, digital signage, and presented their capability to stream and broadcast, ready for the Video and Digital explosion in live events.

As the major partner with Sydney’s Luna Park you can fulfil your key business objectives:

• Powerful Brand Positioning with an iconic Sydney landmark entertainment hub across mainstream and digital media
• Renaming of the Big Top Venue to your brand
• Drive Sales through a range of channels including promotions and a retail presence at the Park
• Stakeholder/Customer Retention and Rewards.

For more information contact Sean Pickwell on 0414 991 234 or

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