Sunsuper are platinum sponsor of the hugely successful Sunsuper Riverfire and in 2015 they approached Waterfront to help them with leveraging their association with Riverfire via a unique onsite activation.
Waterfront’s objectives were:
- Increase awareness of the Sunsuper brand,
- Leverage Sunsuper’s sponsorship of the Sunsuper Riverfire
- Increase awareness of the sponsorship – particularly naming rights
- Create a positive experience around the Sunsuper brand
Melissa, our event and activations extraordinaire, brought to Sunsuper the incredibly exciting and interactive idea of an impressive 4 x 2 meter Instaprint mosaic of the iconic Riverfire fireworks that featured photos taken by festival attendees. Working closely with Instaprint and Sunsuper, Mel precisely and economically planned the logistics of the entire activation.
Saturday 26th September – Brisbane Festival, 10.00am to o9.00pm
On the day, attendees contributed to the artwork by simply adding a specific #hashtag to their photo taken of their Sunsuper Riverfire experience. By analyzing Instagram and Twitter photos, a large-scale physical mosaic was created in real time. The Instaprint mosaic inspired people to take more photos, interact with both the activation and the Sunsuper brand, creating a unique piece of user generated artwork!