Palmer’s Australia was on the lookout for a new Australian ambassador – someone who is relatable, genuine and who already had a love for Palmer’s Products. Due to the tight brief Palmer’s already had their sights set on the 2016 Australian Bachelorette, Georgia Love, as their ideal ambassador.
Given Waterfront’s previous work with Palmer’s we were contacted to bring the dream to life. Waterfront was responsible for securing Georgia Love for the role, facilitating the negotiation; from approaching Georgia, coming to a final agreement and securing final sign off.
“The first conversation that we had, ‘Do you know Palmer’s?’ and I went, ‘Oh my God, Palmer’s Cocoa Butter I have used for years and years and years! So it was a really natural beginning to the relationship. I genuinely love and use a couple of their products. I don’t think partnerships like this work otherwise — it’s the infamous Britney Spears and Pepsi thing isn’t it! If you’re the face of one brand and you secretly use the other, it’s never going to work.”
“I am so excited to work with Palmer’s as I have been using their products for years and have a genuine and passionate love for their brand. Their ingredients are ethically sourced and they create the most luxurious skincare at extremely affordable prices which is something that is rare to find. I particularly love the cocoa butter lotion and coconut body oil, as they make my skin feel and smell delicious!”