National Gallery of Australia
The National Gallery of Australia welcomed the Versailles exhibition on December 9, 2016. This is the first time a collection this extensive has left France to be shown at the one venue. The exhibition brings more than 130 paintings, sculptures, furniture and precious objects from the Palace of Versailles to Australia.
Waterfront worked with the National Gallery of Australia to source and secure a Celebrity Ambassador for the Versailles exhibition. The partnership included approaching potential ambassadors, facilitating the negotiations, coming to a final agreement and managing the on ground implementation.
The correct ambassador fit was essential as they become the face that represents NGA, the extensive Versailles collection and a once in a lifetime exhibition. Waterfront proposed and secured Tina Arena as the Celebrity Ambassador for Versailles – Treasures from the Palace. Tina Arena was the first Australian to receive French Knighthood of the Order of Merit and lived in France for more than a decade. With these close personal links with the art and history of Versailles the partnership was a perfect match.
The success of the exhibition opening and Tina Arena is evident:
This is an engagement (tactile, visual, aural – even olfactory) of sensibility; a big-ticket, mega-publicity exhibition replete with celebrity endorsement, whose curatorial tactics amplify an intriguing political, social and artistic story at its core.
Paul Daley, The Guardian
Tina Arena brings to the Versailles project exceptional experience and enthusiasm for anything French and Australian. Her international accomplishments in artistry and culture make her the perfect ambassador and we are delighted she is going to be here in Canberra for the opening celebrations.
Gerard Vaughan, NGA Director
Having spent the past fifteen years in Europe, and much of that in Paris, I have experienced some of the world’s greatest art and architecture. To have that depth of art history transposed into the National Gallery of Australia is incredible. I encourage all Australians to see this once-in-a-lifetime event.