Ogilvy PR Health were working on the re-positioning and re-branding of their client Fitness First, and asked us to help with providing access to arguably one of the worlds most notable names in the history of fitness – Jane Fonda, the Fitness Queen herself.
Through our direct contacts we approached Jane to be Fitness First’s special guest and ambassador for their re-launch in Australia.
We secured Ms Fonda for a special one-off visit to Australia, exclusively for Fitness First. Negotiated the contract and working with Ogilvy PR Health we orchestrated every logistic, including on-ground management of her time here …all in just three weeks!
The extensive media coverage was a huge success for the re-launch of Fitness First Australia who was able to utilise the star power of Ms Fonda to create brand awareness and inform the public of the sizable changes made to their company.