To celebrate WSFM’s success in radio ratings – number 1 FM spot across Sydney breakfast and indeed the entire workday*, we joined forces with our friends at Empire Touring and created a unique, one of a kind celebration concert, starring some of Australia’s biggest music legends, playing all their big hits!
One night, 12 legendary Aussie artists, powered by WSFM… Pure Gold Live!
The legendary lineup included –
- Jon Stevens
- Rose Tattoo
- Pseudo Echo
- Moving Pictures
- Wendy Matthews
The one night only show was a massive success with the WSFM audience selling out in less than 3 days and was replicated in Melbourne for WSFM’s sister station Gold 104.3!
The live concert idea not only was a perfect fit with the stations profile and audience, it also delivered revenue opportunities, with naming rights and brand integration available for their advertisers.
* Number 1FM 10% share P10+ in breakfast and #1 station for core 40-54 audience